Few years ago when Marrakech Riads was set up elegantly by Mr. Abdellatif Ait Ben Abdellah , with the appreciated help of handpicked masters, the hope was fragile but immense to safeguard authentic local houses and put them back into life. Before that time a tremendous cultural heritage was about to die. The ultimate aim was to share with visitors in search for real and eternal traditions, at the heart of the Medina, an utterly responsible tourism void of any peculiar or incongruous add-ups.
Times after the hardship and sacrifice engaged in the entire labour and maneuver success was there to reward these pioneering leaders with a life quality, comfort and well being that remain a hallmark of a whole city. Marrakech Riads finally won the merit for some challenging ideas.